Partners Photo
When creating pitch decks or case studies featuring our partners, selecting the right photo is essential to representing them in the best possible light. We aim to choose high-quality, authentic images that reflect their professionalism, personality, and the spirit of our collaboration.
Product photo
As many of our partners offer commercial products, professionally shot product images are often available. Make use of these assets and select photos that are visually appealing, well-composed, and highlight the product’s design and detail effectively.
Clearly displayed products that are professionally shot.
Dynamic composition of the products.
Studio art directed product shot.
Location brand
Images of brand locations (e.g., storefronts or interiors) may not always be professionally photographed. When selecting these images, ensure they meet at least the following criteria: the storefront name is clearly visible, and the interior displays are clean, well-organized, and representative of the brand.
The store front clearly displayed with the brand name in view with good composition, good lighting.
Atmospheric image of the brand name.
In store products displayed neatly with good composition.
Outdoor/ events
Photo quality for outdoor or live events may vary depending on the event setup. Prioritize images that clearly capture the context such as wide shots of the stage, audience, installations, or displays. These visuals should communicate the scale, energy, and branding of the event clearly.
A photo of the full stage of the event with the event name clearly in view.
People piled up at the event, enjoying the music.
Physical display advertising.
Advertising
Advertising comes in many forms billboards, print, digital, in-store, or experiential. Regardless of the format, always prioritize images that clearly showcase the advertisement along with the featured product. Key elements should be fully visible and in focus, such as the product itself, any branding, and context that adds value (e.g., the recognizable face of a brand ambassador or the environment where the ad is placed, especially in outdoor settings). Choose visuals that highlight the effectiveness and visibility of the campaign.
Photo of a celebrity holding the product close to her face. Both the products and the celeb face is in clear view, making it easy to crop them later on.
OOH advertising neatly framed that clearly showcase the context of the ad (on the doors of elevator).
People
Images of people, whether individual portraits, team photos, or candid interactions, should communicate a clear narrative aligned with our message. Select photos that are well-composed and focused, capturing meaningful moments such as a partner receiving an award, staff interacting with customers, or visitors enjoying the environment. These human-centered visuals bring authenticity and warmth to our storytelling, making the experience more relatable and engaging.
The people are receiving an award and the award name are clearly visible.
People are interacting with each other or are immersed in their work. It's a vibrant but calming atmosphere.
Things to avoid
When selecting images, it's important to avoid several common pitfalls. Overedited photos, with high contrast, product shots that look too sterile or are typically used on shopping platforms, cliché advertisement, heavily photoshopped images, overly staged arrangements an come across as unnatural, inauthentic or overly commercial. Similarly, tilted angles, or busy scenes lacking a clear focal point, or view-obstructing objects reduce clarity and impact. Finally, pixelated or low-resolution images should not be used, as they undermine the overall quality and professionalism of your content.
Always aim for clear, authentic, high-quality visuals with thoughtful composition and minimal editing.
