Logo
At the heart of the logo is the intertwining circular motif, angling upward to symbolize forward-thinking momentum and upward progression, paired with a strong, modern typeface to signal confidence and future-forwardness of Asia Circles.
Full logo lockup
Made up of two elements: the intertwining circles icon and the wordmark, this lockup is the core component of Asia Circles’ brand and should be utilized as frequently as possible.
Abbreviated lockup
This version introduces the “ac” abbreviation nested inside the icon. It should be used when spaces are limited (such as favicon).
Logo & Colors
Make sure there is an appropriate level of contrast between the logo and the background.
Minimum Size
To ensure legibility and visual impact across all applications, the logo must never appear smaller than the minimum size. This protects our brand recognition.
- Print: Minimum height of 6mm
- Digital: Minimum height of 40px
Clear Spaces & Margins to Edges
A square with its side length equal to the height of the Asia Circles icon can be used to establish a clear space around the logo. This negative space enhances the logo's legibility by preventing overlap with busy backgrounds, elements, or text. Use your best judgment to ensure legibility consistently.
This clear space also applies when it comes to the minimum amount of space between the logo and any edges of the application.
Partner Lockups
When placed together with partners’ logos, make sure they are of equal height, with Asia Circles’ logo going first. Use the icon’s height to create ample amount of space between the logos. Separate Asia Circles’ logo and partners’ logo using a vertical divider.
When using three or more logos, rules regarding spacing and clear space around the logos still apply.
In general, we strongly advise against a vertical partner lockup, unless absolutely necessary. In such cases, make sure to maintain similar height and spacing to the horizontal lockup.
Logo Misuse
Here are some general guidelines in terms of what to not do when using Asia Circles' logo. In general, do not distort the logo as provided and use your best judgment to ensure the brand's consistency.