Logo

Full  white Asia Cirlces logo lockup on a background of 2 overlapping gradient circles

At the heart of the logo is the intertwining circular motif, angling upward to symbolize forward-thinking momentum and upward progression, paired with a strong, modern typeface to signal confidence and future-forwardness of Asia Circles.

Full logo lockup

Made up of two elements: the intertwining circles icon and the wordmark, this lockup is the core component of Asia Circles’ brand and should be utilized as frequently as possible. 

Default Asia Circles logo lockup in Navy color

Abbreviated lockup

This version introduces the “ac” abbreviation nested inside the icon. It should be used when spaces are limited (such as favicon).

Default Asia Circles logomark in Navy color

Logo & Colors

Make sure there is an appropriate level of contrast between the logo and the background.

White Asia Circles logo on Dark Blue background
White Asia Circles logo on Dark Blue background
Blue Asia Circles logo on White background
Dark Blue Asia Circles logo on White background
White Asia Circles logo on Sky Blue background
White Asia Circles logo on gradient Blue background

Minimum Size

To ensure legibility and visual impact across all applications, the logo must never appear smaller than the minimum size. This protects our brand recognition.

 

  • Print: Minimum height of 6mm
  • Digital: Minimum height of 40px

Clear Spaces & Margins to Edges

A square with its side length equal to the height of the Asia Circles icon can be used to establish a clear space around the logo. This negative space enhances the logo's legibility by preventing overlap with busy backgrounds, elements, or text. Use your best judgment to ensure legibility consistently.

 

This clear space also applies when it comes to the minimum amount of space between the logo and any edges of the application.

Spacing around the logos are the height of the logo

Partner Lockups

When placed together with partners’ logos, make sure they are of equal height, with Asia Circles’ logo going first. Use the icon’s height to create ample amount of space between the logos. Separate Asia Circles’ logo and partners’ logo using a vertical divider.

 

When using three or more logos, rules regarding spacing and clear space around the logos still apply.

 

In general, we strongly advise against a vertical partner lockup, unless absolutely necessary. In such cases, make sure to maintain similar height and spacing to the horizontal lockup.

Spacing around the logos between partner's logo are the height of Asia Circles logo

Logo Misuse

Here are some general guidelines in terms of what to not do when using Asia Circles' logo. In general, do not distort the logo as provided and use your best judgment to ensure the brand's consistency.

Examples of logo misuse: changing the lockup, the color, stretching, tilting, adding effect, used on low-contrast background.
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