Brand Strategy
Who We Are
Founded in 2022 by Benji Lamb, Asia Circles is a reliable partner for global brands breaking into the SEA & China markets.
More than a distributor, Asia Circles is a full-service brand accelerator focused on building long-term, profitable partnerships with ambitious international brands.
By providing a complete platform — combining distribution, e-commerce, marketing, data, and retail strategy- Asia Circles helps brands thrive across the fastest-growing markets in Southeast Asia and China.
Vision & Mission
Our Vision: Creating a globally-integrated Asian business ecosystem that champions connectivity and sustainable growth
Our Mission: To be the trusted brand acceleration platform and networking hub that leads ambitious brands worldwide to success in Southeast Asia, China, and beyond.
Our Values
We are committed to market investment and brand equity.
We invest deeply in the Southeast Asia market and prioritize partnerships with brands that share our dedication to building brand equity with professionalism and long-term vision.
We forge partnerships through transparency.
Long-term partnerships require trust. When collaborating with Asia Circles, you have full transparency of how we invest in your brand.
We prioritize sustainable growth.
We are not here to turn a quick profit. We invest, re-invest, and build runways for your brands for long-term returns.
We are data-driven.
Data is at the heart of our decision-making and strategizing process. We are obsessed with leveraging research and insights to craft effective roadmaps for our partners.
