Photography
When creating pitch decks or case studies featuring our partners, selecting the right photo is essential to representing them in the best possible light. We aim to choose high-quality, authentic images that reflect their professionalism, personality, and the spirit of our collaboration.
Photography direction
In motion | Striking | Visionary | Connection hub | Vibrant
Our photography style captures motion, conveying a sense of energy and acceleration through dynamic moments. Each image should feel striking, drawing attention through strong compositions. Beyond aesthetics, every photograph acts as a connection hub, highlighting real interactions and authentic relationships, whether between global brands or individuals. We aim for visuals that evoke momentum, reflecting the brand’s innovative mindset, forward-thinking spirit, and human-centered approach.
Distribution
Distribution aerial view
As a brand that connects companies across the globe, the scale of our operations should reflect this ambitious purpose. Aerial photography helps capture this vast reach, emphasizing the breadth and impact of our global presence.
An aerial view of a ship at port highlights its impressive scale and presence.
A perpendicular aerial view not only emphasize the size but also conveys a sense of order through the neatly placed cargo on the ground.
Distribution in motion
Naturally, being in distribution means being in constant motion. As a brand committed to accelerating growth, it’s only fitting that our photography reflects this, capturing movement in a literal, visual sense.
A ship cutting through the water, leaving clear trails behind, further emphasizes the sense of motion and direction.
The ship appears to be moving toward the viewer from the right side of the frame, creating a dynamic sense of approach and direction.
Landscape
Landscape aerial view
Tied to the brand’s grand purpose, aerial photography of Southeast Asia’s urban landscapes powerfully illustrates the region’s rapid growth and untapped potential.
Striking landmark
Leverage Asia’s striking landmarks, particularly those with bold, protruding forms. These structures not only anchor poster compositions as powerful visual focal points but also serve as dynamic leading lines that refer back to the brand’s momentum.
Malaysia Petronas twin towers
Singapore Marina Bay Sands
Singapore art science museum
People
People should be captured in motion within their urban environments, reflecting the vibrant pace of city life. This bustling energy adds another layer to the narrative of a rapidly growing economy.
Things to avoid
When selecting images, always adhere to the photography directions and avoid those that contradict them. Overedited photos, cliché advertisements, tourist attractions, unnatural poses, stock images, or heavily manipulated visuals undermine authenticity. Similarly, excessively distant aerial shots, tilted angles, or busy scenes lacking a clear focal point can confuse viewers and dilute the message. Refrain from using traditional materials that may not resonate with an international audience.
Always aim for clear, authentic, high-quality visuals with thoughtful composition and minimal editing.
