Introduction
At the core of this guideline is the shared vision of evolving Asia Circles to be the go-to partner for global brands in Southeast Asia, China, and beyond.
About Asia Circles Brand Cōmpass™
This brand guideline is a dynamic and ever-evolving system that encompasses all aspects of Asia Circles’ visual language, from typography and color palette to graphic and data systems. By following this guideline, you help shape and strengthen our shared vision and build credibility with not just our global partners, but everyone.
What this guide is for
The Asia Circles Brand Cōmpass™ exists to align everyone who speaks on behalf of the brand, internally or externally. Whether it is an email, a campaign, or co-creating with a partner, this guide is here to support confident, on-brand execution across the board.
For internal communications
From leadership presentations to team updates and internal decks, this helps enhance our understanding of the clarity and purpose of Asia Circles.
Partnership & B2B Communications
This is our core audience. By being consistent with our communication, visually and verbally, we establish trust and inspire confidence in our investors and partners.
Social Media & Digital Platforms
Our presence across platforms is a key driver of brand perception. This guide helps maintain a consistent tone, visual style, and behavior across all digital channels.
Public Relations & Press
Media-facing materials will reflect the same professionalism and distinctiveness as any direct brand expression.
